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The Wildwoods Sign
Photo: Smallbones, CC0, via Wikimedia Commons

The Wildwoods Sign

Rio Grande Ave at the Boardwalk, Wildwood, NJ

Landmark

About

The Wildwoods sign is the area's best-known photo stop: nine brushed-aluminum letters, about 80 feet long, at the foot of Rio Grande Avenue where it meets the Boardwalk. Colorful concrete beach balls and pavers surround it, and the stretch of Rio Grande Avenue leading to it is called Beach Ball Boulevard.

The Wildwoods tourism site calls it the most photographed icon in the area. It stands on a public street, so there is nothing to book and it only takes a few minutes.

History

The sign and its beach-ball setting were completed in 2008, to a design by Philadelphia architect Richard Stokes. The 2008 plaza had 30 concrete beach balls, each weighing between half a ton and a ton.

When to go

There are no opening hours, since it is outdoors on a public street. Summer afternoons and evenings are the busiest, so go earlier in the day for photos without a crowd.

Price

There is no admission. The sign stands on a public street.

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